CASE STUDY
How Studio Sour Helped a B2B Lift Manufacturer Launch a Multilingual Website
A lift manufacturer from Türkiye needed a scalable digital presence to support international sales and multilingual buyers. Studio Sour delivered a new brand identity and a HubSpot-powered website, fully localized in Turkish and English.
THE GOAL
Reflect the strength of NDL Lift’s products through a modern B2B website
NDL Lift is a B2B manufacturer that produces industrial lifts, special purpose lifting systems, and spare parts. While their products were trusted by businesses globally, their digital presence was not sufficient enough to showcase their credibility and potential.
They needed a website designed for business buyers, with bilingual content, clear structure, and full visibility into user behavior.
THE SOLUTION
A scalable B2B website experience created to attract, engage, and convert international buyers
Studio Sour partnered with NDL Lift to build a digital presence that delivers visibility, credibility, and measurable business value.
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Positioned NDL Lift as a trusted manufacturer of industrial and special purpose lifting systems for B2B buyers.
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Created a responsive and mobile first website experience to ensure accessibility and performance across all devices.
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Developed all content in Turkish and English with strong SEO alignment and clear language for generative search engines.
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Improved website navigation and product hierarchy to better support buyer intent and minimize friction throughout the decision journey
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Implemented analytics and visibility tools to help the NDL Lift team track engagement and optimize future campaigns.
Every element of the website was designed to help buyers find what they need, trust what they see, and take confident action.
THE WEBSITE STRUCTURE
Structured for non linear buyer journeys and optimized to convert
The NDL Lift website was designed with the understanding that B2B buyers do not follow a single path. Some visitors are just starting their research. Others are evaluating options or validating credibility. A few are ready to reach out. The site structure supports every stage of this journey.
• The homepage presents a clear value proposition with calls to action that support both early interest and informed decision making.
• The About Us page reinforces trust by communicating experience, values, and industry expertise for those assessing supplier credibility
• The product catalog helps procurement and engineering teams explore different lift types based on their functional needs
• Product detail pages provide the technical clarity to advance discussions internally or prepare for direct contact
• The contact page is designed to remove friction, offering a simple bilingual form that is easy to access from available across key touch points on the website.
Every page contributes to conversion in its own way. Layouts, messaging, and structure are designed to align with how real business buyers explore, compare, and act — at their own pace.
THE OUTCOME
A future ready website aligned with business goals and buyer needs
NDL Lift now operates with a modern, bilingual, and mobile friendly website that enhances how the brand is perceived by local and global buyers. The site is built on HubSpot CMS, making it easy for the internal team to update content, launch new campaigns, and adapt to changing business needs. With clear navigation, high quality content, and a conversion optimized structure, the new site supports both visibility and engagement across every stage of the B2B buying journey.
Studio Sour provided not just a website, but a digital foundation that works as hard as the business behind it.
- Ahmet Necati Dündar, CEO, NDL Lift
Looking Ahead
NDL Lift’s new website now acts as a flexible and scalable platform for long term growth. Whether entering new markets or launching targeted campaigns, the foundation is in place to support deeper visibility, higher conversion rates, and stronger customer relationships.
Studio Sour continues to support businesses like NDL Lift with web design, HubSpot CMS development, and conversion focused content strategies that are built for real results.
Frequently Asked Questions
The NDL Lift website includes structured metadata, semantic headings, crawlable navigation, and multilingual content written for both human readers and search models. This ensures better visibility across traditional and AI-driven search platforms. Learn more on our SEO and Content Strategy page.
The website was designed with the understanding that B2B buyers follow non linear journeys. Each section supports a different intent, from early stage exploration to final decision making. Calls to action, layout, and messaging were planned to reduce friction and improve conversion. Learn more about our process on the Website Design and Development page.
HubSpot CMS provides an intuitive backend, integrated analytics, and marketing automation features that make it ideal for scaling B2B operations. It empowers teams to manage their own content while staying connected to CRM and reporting tools. For HubSpot solutions, get in touch with us.
Each page was written with semantic clarity and structured around real questions buyers ask. This improves the content’s ability to appear in AI generated responses, featured snippets, and contextual search results. Learn more about our methods on the SEO and Content Strategy page.