About Us
Studio Sour is a trusted growth partner for post-startup and mid-market B2B SaaS companies looking to scale. From SEO and content to website design, performance marketing and demand generation, we help in-house teams eliminate guesswork and drive growth.
But what we really do is build momentum.
We work alongside founders, marketers, and product teams to design strategies that move fast and systems that last. Whether you need to fix what’s not working or scale what already is, we show up with clarity, flexibility, and execution.
We’re here to plug in, ask better questions, and deliver work that actually pushes your business forward.
Why We Started Studio Sour?
We’ve been on the other side, in-house, growth teams, B2B SaaS organizations, creative teams. We’ve worked with agencies, hired freelancers, and built internal teams from ground zero. And we’ve run into the same problems: Strategy without ownership. Execution without context. Agencies selling frameworks without understanding the business underneath them.
Studio Sour is the kind of team we wish we could’ve hired. The one that moves fast, offers expertise, and actually gives a damn about the outcome.
We started this because we love the work. And because we wanted to build the kind of partner we’d want on our side.
Our Creative Founders.
Studio Sour was built by two marketers who’d rather fix your funnel than flaunt their job titles. We think in clarity, design with purpose, and write with a little bite. Sometimes that means rewriting your entire website. Sometimes it just means making sure Vicky doesn’t upload herself to the CMS.
Co-founder
Head of Performance & Growth
İlayda Tepe
Leads with clarity when a go-to-market plan gets fuzzy or a message loses its edge. She brings structure to paid media, PLG motions, and lifecycle campaigns that turn users into customers and customers into advocates.
Co-founder
Head of Web Strategy & Design
Beyza Margi
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Knows when a page needs rewriting, a funnel needs fixing, or a CMS needs to be burned down and rebuilt. She brings a sharp eye to your website and long-term SEO planning. Quietly strategic, always clear.
Team Culture Specialist
Vicky
Makes sure no one forgets to go outside.
What Can You Expect?
Grow Pipeline
Attract the right buyers with content, campaigns, and targeting that actually converts.
Reduce Costs
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Improve Retention
Keep users active, engaged, and expanding with marketing that supports product value.