Case Studies→NDL Lift
NDL LiftB2B Lift Manufacturer
Web Design & Development · HubSpot CMS · SEO Copywriting

From zero
presence to a
global website.

How NDL Lift went from zero web presence to a fully scalable, multilingual site — built on HubSpot, with copy and content crafted from scratch.

Languages
0
Turkish & English
Platform
HubSpot CMS
scalable & self-managed
Device ready
Mobile First
↑ optimized
across all devices
Search optimized
AI & SEO
↑ ready
traditional & generative
The Challenge

Trusted products, invisible online.

NDL Lift is a B2B manufacturer that produces industrial lifts, special purpose lifting systems, and spare parts. While their products were trusted by businesses globally, their digital presence was not sufficient enough to showcase their credibility and potential.

They needed a website built for business buyers — with bilingual content, clear structure, and full visibility into user behavior.

No digital presence
NDL Lift had no website capable of representing their products to international buyers.
Single-language barrier
With buyers in multiple markets, a monolingual site was a fundamental blocker for international sales.
No visibility into buyer behavior
Without analytics or a structured site, it was impossible to understand how buyers were engaging or where they dropped off.
The Solution

A scalable B2B website experience built to attract, engage, and convert.

1
Page 01
Homepage
Clear value proposition with CTAs that support both early interest and informed decision making.
2
Page 02
About Us
Reinforces trust by communicating experience, values, and industry expertise.
3
Page 03
Product Catalog
Helps procurement and engineering teams explore lift types based on their functional needs.
4
Page 04
Product Details
Technical clarity to advance discussions internally or prepare for direct contact.
5
Page 05
Contact
Friction-free bilingual form, accessible from every key touchpoint on the site.
Brand Identity & Positioning
Positioned NDL Lift as a trusted manufacturer of industrial and special purpose lifting systems — in a way that resonates with B2B buyers globally.
Bilingual Content
All content developed in Turkish and English with strong SEO alignment and search-intent-driven language for generative search engines.
HubSpot CMS
Built on HubSpot for an intuitive backend, integrated analytics, and marketing automation — empowering the internal team to manage their own content.
Analytics & Visibility
Implemented tracking and visibility tools so the NDL Lift team can monitor visitor behaviour and optimize future campaigns with real data.
The Outcome

A future-ready website aligned with business goals and buyer needs.

Markets served
0
Local & global buyers reached
Built from scratch
Brand + Website
Identity & digital presence created
Scalability
Ready to grow
New markets & campaigns, anytime
"

Studio Sour guided us through every step. They helped us define how we want to be seen online and delivered a fast, professional website. We now have a digital presence we are proud of.

NDL Lift now operates with a modern, bilingual, and mobile-friendly website that enhances how the brand is perceived by local and global buyers — with a foundation built to scale.

FAQ

Frequently asked questions.

The NDL Lift website includes structured metadata, semantic headings, crawlable navigation, and multilingual content written for both human readers and search models. This ensures better visibility across traditional and AI-driven search platforms.

The website was designed with the understanding that B2B buyers follow non-linear journeys. Each section supports a different intent — from early-stage exploration to final decision making. Calls to action, layout, and messaging were planned to reduce friction and improve conversion.

HubSpot CMS provides an intuitive backend, integrated analytics, and marketing automation features that make it ideal for scaling B2B operations. It empowers teams to manage their own content while staying connected to CRM and reporting tools.

Each page was written with semantic clarity and structured around real questions buyers ask. This improves the content's ability to appear in AI-generated responses, featured snippets, and contextual search results.

Ready to get started?

Your business,
finally visible.

We design conversion-focused, search-optimized websites that align with how real buyers explore, evaluate, and make decisions.

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